Wednesday, January 6, 2010

How To Use Permission Based Marketing To Attract Between 10-20 Leads Daily On Facebook

Facebook is one of the largest/most visited social network sites in the world today. For that reason it’s the most potent tool one can use to get endless leads to ones business.


But often times, marketers do not know how to make the best use of it. First and foremost, it’s pertinent to know the role of a social network site in order that you can use it effectively for your benefit. Once you miss this point everything about using a social network site is flaunting.

Social network sites are originally set to connect people and create relationships for social interaction. Nevertheless, these are human beings with needs and wants. They are hungry for a solution to their problems. And because social network sites are free to join, people come in droves which provides an advantage to marketers to exploit if one truly knows how to go about it.

This article is intended to provide you with answers to the question of , “How To Use Facebook To Attract Leads To Your Business.”

Or, How Do You Use Facebook To Build Your Home Based Business?

The first thing to do is to Make Friends: Your duty is not to add high rollers as friends. Having added friends, attract followers by providing them with thought provoking comments, quotes, questions and dialogue. Don’t pitch them. Nobody is interested in your business opportunity. Show them that you care about them by giving them something of value…a solution to their problems. Then, they will on their own come to you and ask what you’re doing.

You want to have fans and friends who belief in you. You should promote You Inc. and not Your Business Opportunity Inc. I often see marketers promoting their latest and greatest business opportunity instead of promoting themselves. This is not acceptable in the minds of prospects and it’s considered as spam. If you truly desire success at social media, you have to be a “marketer” and not a “sales rep.”

A marketer’s interest is to create a brand and is constantly promoting himself.
The reason is that, that business opportunity may go underground but your brand will still persist. So, just look at what everyone else is doing and do the opposite.

Consider doing the following for maximum result:

1. Join Groups: Add yourself to groups of great influence. You can as well add videos and links if it’s allowed and also post to the group wall.
2. Start you own group: You should start your own group around You Inc. and not Your Business Inc. and provide valuable content to your members.
3. Messages: Broadcast messages to your members only. Don’t spam. Give to people only on request.
4. Post on your friends wall: Avoid being pitchy. Don’t call for your friends to join your business. Instead introduce yourself and let people know that you’re here to help them.
5. You can cross promote your group: Get other group members in your niche and offer to invite your group members to their group if they agree to do the same.

Let me once again for point of emphasis say that the worst thing you can do on facebook is to pitch your deal. Not only will your friends ignore you, but many will remove you as their friend if that’s the only reason you’re on facebook. You need to use “Permission Based marketing” to sail through on facebook.

Remember, nobody likes to be sold, but people loves to buy.
So, brand yourself as a leader first…someone that people will come to know, like and trust. Differentiate yourself, create that uniqueness. Let them engage you and then you can provide them with more information.

To attract great people to your business, you must treat your facebook friends with respect and courtesy and always contribute. In fact, they will come asking for what you do and for more information.