And survival of a business means giving it the energy of sustainability. Like the human being who needs the proper feeding habit to power his survival/living, a business needs the enabling fuel to power its survival.
Business survival therefore is fundamental to every business owner. But you need to power it. You need to give it the power to survive.
How then can you power your business?
Central to powering your business is, "CUSTOMER."
Pretty simple huh?
The survival of a business is a direct responsibility of having customers...customers powers a business.
Every business needs sales to survive. The knowledge of having customers is most times what has eluded a lot of businesses...
Network marketing is not an exception. Network marketing is a business like any other business.
You need customers to join your MLM company and you also need customers to buy your products. Without customers(in this case downlines), your network cannot be powered...eh.
Having customers to your network business is very essential and should be the first thing to know before attempting to join any company. Other than this is the reason why 95% of mlmers are not successful.
- The successful mlmer does not chase after customers, he ATTRACTS them
- The successful mlmer doesn't talk about his company's products/business first
- The successful mlmer is interested in solving customers problems
- The successful mlmer teaches rather than selling...
Because, truth is that "Teaching sells."
The secret of having customers to your business has nothing to do with Duplication, Bombarding Your Friends And Family, The 3 Foot Rule...It has everything to do with with you learning MARKETING and how to effectively position yourself as a leader.
This may sound counter-intuitive(to the old school marketers). But it's very disgusting that in network marketing industry when it comes to selling, too much emphasis is put on the product, and far too little emphasis is put on the person doing the buying!
Here is the truth you should know: To grow your business to a collosal level of incomprehension, don't border yourself with your company's products and business opportunity...It doesn't count at all.
What counts is HOW TO SOLVE PEOPLES PROBLEMS. This is the blood of your business. You have heard that the money is in the list. Building a responsive list is a direct consequence of your content. This means responding to what people want...providing answers to peoples quests/problems.
This way you're set apart. You become that consultant your prospects were looking for.
And naturally, because of the confidence, you'll literally have prospects, lining up with two simple questions..."what are you doing and how do i join you in business."
It's more easier to focus on helping people buy things they want rather than trying to sell them stuff they don't. All good sales and marketing begins by putting the other person first.
According to Dale Carnegie, in his book "How To Win Friends And Influence People", "You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you."
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